the Brand the Change tribe

How we can better sell the change we want to see in the world?

About Us

The Brandling was founded on one simple truth. Great ideas for change are evenly distributed. Knowledge and quality resources on branding are not. So we asked ourselves: how can a family starting a fair trade lemonade factory in Sierra Leone, get access to the same branding knowledge as a company like Coca Cola? Answering that question has taken us on a journey we would have never believed possible. Along the way, we met hundreds of like minded people that have come together to form the Brand the Change tribe. 

We went on a journey around the world from the USA to Saudi Arabia, and Norway to Zambia, and worked with over 750 social entrepreneurs, startups, students, small businesses and not-for-profits to map out their brand building questions and needs. This prototyping phase resulted in a brand thinking methodology, high quality, accessible tools and resources and a training format. 

But the biggest outcome of the journey was the Tribe: a community of changemakers and branding experts who exchange their challenges, knowledge and experiences on building better brands for change. 

Why You Should Join Us

  • Meet like minded people to exchange inspiration, challenges and lessons in building a brand for change.
  • Test your ideas, get input or feedback, or find a collaborator to support your project.
  • Connect to a global network of change makers and branding, marketing and communications experts to create opportunities for impact and growth.   
  • Join live hangouts and events.
  • Get even more of 'Brand the Change', the book, with an ever growing library of inspiring brands, additional essays and updated materials. 
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